
For as long as I can remember the site of a poinsettia plant has stirred thoughts of Christmas. I don’t really know much about it so I thought this would be a perfect time to do a little digging (haha) and expand my knowledge. Did you know that the poinsettia is a native of Mexico? Or that in nature this plant can actually grow to be as big as 10 feet tall?
One oft spoken myth regarding this plant is that it is poisonous. In a study done by Ohio State University it was found that a 50 pound child could eat 500 bracts (leaves) and still end up with only a slight tummy ache. Apparently this myth began in 1919 when the cause of death for a small child was incorrectly attributed to the plant. Since then, it has become one of those urban legends that spread like wildfire causing parents distress and ensuring that they keep the plants up high.
Other interesting facts that I’ve found: the US is the largest exporter of this plant and it accounts for approximately 85% of all potted plant sales in the United States. One company is responsible for eighty percent of the wholesale market: the Paul Ecke Ranch, located in Encinitas, California. Paul Ecke Sr.’s father, Albert had the idea that the poinsettia would make the perfect holiday plant since it blooms in the winter near the Christmas season. Paul Sr. spent years cultivating relationships with growers and promoting the plants. Paul Jr. took over the marketing and worked doggedly at making sure the plant was in the spotlight. He used television ads, print ads, and even tv shows.
It seems as though his work paid off since the plant now has its own National Day, December 12. Take a look at any Christmas scene and are you are likely to see the flame leaf flower. They grace Christmas cards, store displays, stained glass, and homes around the country. Christmas just isn’t Christmas without a lovely red plant gracing the mantel.
